Rob Hornby

Chief Digital Officer & MD at AlixPartners

Rob leads clients through digital transformation by combining consulting and executive experience to achieve strategic goals that can be measured—often in complex and high-pressure environments. Rob is known for finding solutions when none are obvious, for building and sustaining client teams confronting demanding situations, and for providing objective insights into genuine transformation. He says leadership is the key to success in technology, and he creates an open, empowered, engaging environment. Rob is a trusted advisor who helps clients see through the technology hype to real business opportunities and who then works to make those opportunities happen. Rob has served on FTSE 100 executive teams and regulatory boards and contributed to the largest private-equity initial public offering in Europe.

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  • Chief Digital Officer & MD

    Current role

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