Skip Potter

Skip Potter was hired as Chief Digital Officer in January of 2021. In this role, he responsible for leading Columbia’s global technology organization, and work to evolve the company’s digital footprint and omni-channel and supply chain capabilities.

Before exiting Nike in October, he had spent four years as its chief technology officer, where he led a global organization of more than 2,000 digital and e-commerce technology employees. Before joining Nike, he was managing vice president of engineering and vice president of technology innovation for Capital One. He was also chief information officer/chief technology officer for British Telecommunication’s Enterprise Group.