Hilda Kitti

VP, Marketing at Tokopedia

Hilda Kitti has a diverse work experience spanning over a decade. Hilda began their professional journey as a Management Trainee at Johnson & Johnson in 2007. Hilda later joined Unilever in 2008, where they held various roles such as Assistant Brand Manager for Wall's Paddle Pop, Assistant Brand Manager for Wall's Cornetto & Moo, and Brand Manager for Wall's Cornetto and Vaseline. During their time at Unilever, they were responsible for managing brand profitability, leading cross-functional teams, and deploying product innovations. Hilda also played a key role in driving the market deployment of Citra's product innovations. In 2012, they became the Brand Manager for Vaseline and was recognized for their work in male grooming education initiatives. From 2014 to 2015, they served as the Senior Brand Manager for Citra & Dove Body Care, where they formulated strategies to win in the highly competitive beauty market. Hilda then transitioned to the role of Global Brand Manager for Rexona, where they led global deodorant market development and education initiatives. In 2018, they became the Senior Brand Manager for Rexona and Dove.

In 2019, Hilda joined Facebook as the Head of Marketing for Indonesia, where they led initiatives to drive product solution adoption and unlock greater economic impact across businesses. In 2020, they expanded their role to also cover the Malaysia market as the Head of Marketing for Indonesia & Malaysia. Hilda'sresponsibilities at Facebook included building the Business Marketing team, driving product and measurement solutions adoption, and building the Facebook Company brand in both Indonesia and Malaysia.

In 2020, Hilda joined Tokopedia as the VP of Marketing. Further details about this role are not provided.

Hilda Kitti completed their Bachelor's degree in Communication Studies at the University of Indonesia from 2003 to 2007. Subsequently, they pursued their education at the Institut Teknologi Bandung from 2011 to 2013, obtaining an MBA with a specialization in Business Leadership.

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