{"pageProps":{"article":{"__typename":"Article","slug":"employer-branding-news-roundup-april-6-2023","title":"Employer Branding News Roundup - April 6, 2023","template":"basic","jobWidgetKeyword":null,"author":{"__typename":"Author","firstName":"Dylan","lastName":"Enright","positionPageUrl":null,"profilePictureUrl":null,"slug":"dylan-enright"},"publishedAt":"2023-04-07T15:30:00.000","updatedAt":"2023-04-11T19:30:38.711","minutesToRead":2,"seo":{"__typename":"SeoMeta","title":"Employer Branding News Roundup - April 6, 2023"},"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/6TjwV4mmef0Z2yPRe8zYpg/9e9bfafaed9eaaf31779a19094e1f001/Square_text.png","title":"EB News Roundup 4/6/23","description":""},"blocked":false,"articleLists":[],"collections":[],"image":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/6TjwV4mmef0Z2yPRe8zYpg/9e9bfafaed9eaaf31779a19094e1f001/Square_text.png","title":"EB News Roundup 4/6/23","description":""},"shortDescription":"This series is a roundup of the latest in employer branding and people leadership, curated weekly.","body":"A new study just found that [Gen Z would rather work for the federal government](https://www.fastcompany.com/90876715/gen-z-top-workplaces-google-big-tech-federal-government-nasa-disney-list) than Apple, Microsoft, Tesla, Patagonia, or Spotify. \n\nIt tracks with other recent findings, like that [85% of recent grads want stability](https://www.wsj.com/articles/generation-z-yearns-for-stability-workforce-job-market-financial-crisis-hard-work-burnout-self-care-nyu-college-student-fa56b35f) from their future employer above all else — and that the promise of “a fast-growing company” now ranks dead last on the wishlist. \n\nGen Z has been [in their “permacrisis” era](https://www.accenture.com/content/dam/accenture/final/capabilities/song/marketing-transformation/document/Accenture-Life-Trends-2023-Full-Report.pdf#zoom=40) since the day they were born. Who can blame them for experiencing a [crisis of faith in the big brands and businesses](https://www.gallup.com/workplace/470618/reversing-customer-trust-deficit.aspx) that shape their brave new world?\n\nSome ways employers can make up for that trust deficit when they’re…\n\n# 👋 Recruiting Gen Z\nUnderstand that the long-term career opportunity rhetoric of yesteryear doesn’t resonate with younger job applicants. Tell them honestly what you can offer them today, tomorrow, next week, next month, as well as next year. [(Forbes)](https://www.forbes.com/sites/brucetulgan/2023/03/09/stop-recruiting-gen-z-like-millennials/?sh=6e31d94397c2)\n\n# 🔛 Onboarding Gen Z\nSet them up for success by making the norms and expectations of their new workplace crystal clear: When is it okay to decline a meeting invite? What constitutes a “reasonable amount” of PTO in your unlimited vacation policy? Are they expected to answer emails on weekends? [(Business Insider)](https://www.businessinsider.com/gen-z-millennials-boomers-low-employee-engagement-jobs-productivity-wfh-2023-3)\n\n# 🔁 Retaining Gen Z\nDon’t keep them in the dark. Gen Z wants to know what’s going on behind the scenes and what may lie ahead — ideally, directly from their employer instead of on the news or social media. [(Lattice)](https://lattice.com/library/rfh-insights-creating-a-workplace-where-gen-z-talent-thrives)  \n\n---\nNever thought I’d relate to Gen Z this much. I mean, would you trust an employer that didn’t do these things? \n\n__--__\n\n__The Org is a professional community where companies can showcase their team and prove they're the best place to work. [Join your company](https://theorg.com/home?action=join) to add yourself to the org chart!__\n","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"breakoutBoxes":[],"relatedCompanies":[],"relatedCompaniesCount":0},"articlesByCategory":{"__typename":"ContentArticlesResponse","paging":{"__typename":"Paging","current":0,"pages":304,"total":1518},"results":[{"__typename":"Article","title":"2023's Leading Remote Companies","slug":"2023s-leading-remote-companies","template":"basic","shortDescription":"In the past few years, remote work has become increasingly popular as more people seek flexibility in their work lives, and many companies shift towards a remote-first model to attract and retain top talent. In this article, we'll look at the top 25 remote-first startups that have successfully embraced this new way of working.","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"minutesToRead":13,"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/6dfZw0avRCLgGoaTknhu1u/e8d5b918e9c9dc13915df0b99c43744b/Text_Image.jpg","title":"2023's Leading Remote Companies","description":""},"publishedAt":"2023-04-19T05:00:00.000","articleLists":[]},{"__typename":"Article","title":"The 10 Coolest Companies Hiring in LA Right Now","slug":"the-10-coolest-companies-hiring-in-la-right-now","template":"basic","shortDescription":"Los Angeles is known for its sunshine, beaches, and Hollywood glamor, but it's also home to a thriving job market that attracts top talent from around the world. As a constant hub for innovation and entrepreneurship, LA has something for everyone, no matter what industry you're in. \n\nIn this article, we'll take a closer look at the 10 coolest companies hiring in LA right now, from innovative tech startups to cutting-edge fashion brands.","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"minutesToRead":4,"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/76KXDA7lHtkfGSIFYPbumK/8e5f638f7aa0efbdd84b16d51dc4bc4c/Hiring_LA.jpg","title":"Hiring LA","description":""},"publishedAt":"2023-04-11T05:00:00.000","articleLists":[]},{"__typename":"Article","title":"Employer Branding News Roundup - April 6, 2023","slug":"employer-branding-news-roundup-april-6-2023","template":"basic","shortDescription":"This series is a roundup of the latest in employer branding and people leadership, curated weekly.","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"minutesToRead":2,"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/6TjwV4mmef0Z2yPRe8zYpg/9e9bfafaed9eaaf31779a19094e1f001/Square_text.png","title":"EB News Roundup 4/6/23","description":""},"publishedAt":"2023-04-07T15:30:00.000","articleLists":[]},{"__typename":"Article","title":"Companies Founded by Women That Are Breaking Barriers","slug":"companies-founded-by-women-that-are-breaking-barriers","template":"basic","shortDescription":"From technology to fashion, many companies founded by women are making a name for themselves and inspiring the next generation of entrepreneurs. These innovative orgs are not only breaking barriers but also changing the landscape of industries across the board. In this article, we'll take a closer look at 16 companies founded by women making a difference in their respective fields.","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"minutesToRead":6,"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/1bzYPc0p0ZaCL4ZxrWJ30g/3f2c5bad1be04831f1a22604578bc275/Women_founded.jpg","title":"Companies Founded by Women that are Breaking Barriers","description":""},"publishedAt":"2023-03-30T05:00:00.000","articleLists":[]},{"__typename":"Article","title":"11 Coolest Startups Hiring in NYC Right Now","slug":"11-coolest-startups-hiring-in-nyc-right-now","template":"basic","shortDescription":"New York City is known for its vibrant startup scene, and there are plenty of exciting companies that are currently hiring. So whether you're a seasoned professional looking to switch things up or a recent graduate looking to launch your career, there's something for everyone in this list of the 11 coolest startups hiring in NYC right now.","category":{"__typename":"ArticleCategory","slug":"news","title":"Meet the team"},"minutesToRead":5,"teaserImage":{"__typename":"ContentImage","url":"//images.ctfassets.net/pp2umg6suthk/5gzsEqGX0zoZJ5tB5J8q92/f34d03f6953eddc6f8e223a9967bb6ab/Hiring_NYC.png","title":"11 Coolest Startups Hiring in NYC Right Now","description":""},"publishedAt":"2023-03-24T05:00:00.000","articleLists":[]}]},"headerHasShadow":false},"__N_SSG":true}