2Morrow Promotes Jo Masterson to CEO

Adam Bruskin
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Digital health solutions provider 2Morrow has announced the promotion of former COO and Chief Product Officer, Jo Masterson, to CEO and Chair of the Board. Masterson, cofounded 2Morrow in 2011 and had served as COO of the company since.

"Jo brings a deep understanding of the needs and opportunities in both the digital wellness and emerging digital therapeutics market," said Dr. John Koster, Member of the Board, and former president and CEO of Providence Health & Services. "We are in a strategic position to advance our vision to serve the unique healthcare needs of individuals, and Jo is the right person to accelerate this vision."

Masterson has nearly ten years of experience in digital healthcare and is also a former 40 under 40 winner. She will look to bring her expertise here as well as previous experience at 2Morrow leading sales, research and program development to grow the company as digital healthcare services increase in demand with the COVID -19 pandemic.

"I am incredibly proud of 2Morrow's role in bringing evidence-based digital health to the wellness industry," said Masterson. "2Morrow is now taking everything we've learned about delivering effective behavioral therapies digitally and applying it to healthcare, especially in treating chronic diseases and conditions."

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