Acento Expands Leadership with New CEO, Chairman and Three New Executives

Jade Cooper – January 28, 2020
Acento
L-R: Angélica Garcia (VP, Strategy & Insights), Sofia Escamilla (VP, Media), Marco Cessese (Chief Creative officer) in center front, Donnie Broxson (CEO) in center back, Lourdes Washington (VP, Client Leadership), Bob Berry (CFO) on far right. Credit: Acento

American cross-cultural advertising agency Acento has appointed Donnie Broxson as CEO and Roberto Orci as Chairman, effective immediately.

Orci’s role will be to further grow the agency’s business, diversify its revenue base and build the company’s brand in the industry. Broxson will be responsible for Acento’s overall strategic direction, operations and client relationships.

Acento has also expanded its leadership team by promoting Angélica Garcia to VP, Strategy & Insights, Sofia Escamilla to VP, Media, and Lourdes Washington to VP, Client Leadership.

“With our new team in place, Acento brings an invigorated and holistic approach to cross cultural marketing that challenges consumer indifference across cultural and linguistic siloes,” said Broxson.

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