Axiom CMO Sidra Berman
Axiom has announced the appointment of Sidra Berman as Chief Marketing Officer (CMO) and Executive Vice President. In her role as CMO, Berman will drive the overall marketing strategy and be responsible for all Axiom marketing activities including go-to-market strategy, brand building, lead generation, and talent attraction campaigns.
Berman joins Axiom from Tangoe where she served as CMO for three years and helped the company navigate a financial restatement and eventual privatization. Prior to that, as Vice President and CMO at Savi Technology, Sidra played an instrumental role transforming the business and its brand from a legacy hardware defense contractor to a big data solutions provider.
“Axiom enables clients to be more efficient and agile, and empowers lawyers to pursue more of the work they love,” said Elena Donio, CEO of Axiom. “Sidra, a seasoned marketing leader with an impressive record of delivering results for companies at critical points of their growth, is the perfect person for this role. We believe Sidra will elevate our go-to-market strategy and better articulate our value, helping to transform the perception of Axiom and the entire legal services industry. I’m delighted by Sidra’s arrival.”
Axiom is a leading global marketplace for corporate legal talent that is disrupting the traditional choice between law firms and in-house legal teams. By matching highly credentialed lawyers with legal work across industries and practice areas, Axiom enables clients to become more agile and efficient, and empowers lawyers to pursue more of the work they love.
Check out Axiom's updated org chart here.
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