Cruise Hires Prominent US Attorney Jeff Bleich as Chief Legal Officer

Jade CooperPeople on the Move

General Motors owned self-driving vehicle startup Cruise has bolstered its executive ranks by appointing prominent US lawyer Jeff Bleich to lead its legal team.

Bleich is currently the Chair of the PG&E board. He has an impressive resume that includes a stint as US ambassador to Australia, and at The White House as special counsel to former President Barak Obama. Bleich was a partner at Los Angeles-based law firm Munger, Tolles & Olson, for 19 years, and was a partner at international law firm Dentons from 2015-2019. He specialises in complex litigation.

Founded by Kyle Vogt and Daniel Kan in 2013, Cruise is one of the leading autonomous vehicle technology companies. It was acquired by General Motors in 2016 for around $1 billion and has since attracted financial backing from SoftBank, Honda and T. Rowe Price which means it is now valued at nearly $20 billion.

Cruise is likely to encounter significant regulatory issues as it works toward the launch of its vehicles in San Francisco, making the appointment of Bleich, who has been named as California Lawyer Attorney of the Year, a smart one.

"Cruise is leading the way to change lives in a shift that is as important as the move from horses to cars," Bleich said in a statement to Business Insider. "I am honored and inspired to be joining a team that is unrivaled in their focus on safety, accountability, and trust. That perspective is critical to scaling this extraordinary technology to everyone, everywhere."

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