Female representation on Sitecore's executive leadership team hits 40%

Christian Wylonis


Sitecore has announced the addition of Beth Broderson as the company's first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. This marks the company's third and fourth female executive leadership hires in the past year bringing female representation on Sitecore's executive leadership team to four times an industry average of only about 10 percent.

Beth Broderson brings to Sitecore two decades of customer success experience with enterprise and platform technologies. She was previously at Oracle, where she was the group vice president for Customer Success, and also has held C-level and executive roles at Hyperion and KPMG Consulting.

Desta Price joins Sitecore from Litbit, an AI and machine learning technology company, and brings deep expertise in developing enterprise platform roadmaps by driving the strategic, technical, and market-based decisions required to build successful solutions. Prior to Litbit, Desta grew the product team at Xactly from ideation through a successful IPO and, previously, held product leadership roles at Callidus Software (acquired by SAP) and Determine, Inc.

Mark Frost, Sitecore's CEO, said: "Beth and Desta are customer-focused, results-driven experts and we are very happy to welcome them to our executive team. Both of them will have a critical role in ensuring the voice of our customer takes center stage in developing and executing our product and services strategies."

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