Milk Makeup has named Tim Coolican, the former President of L’Oreal Paris USA, as its new CEO, effective January 9. Coolican joins Milk Makeup after almost 16 years with L’Oreal, where he held executive level positions across multiple L’Oreal brands within the Consumer Products Division.
“We are thrilled to have Tim join the team at Milk Makeup. He brings deep, global experience in brand building through digital-first initiatives that grow awareness and cultural impact,” said Mazdack Rassi, Cofounder of Milk Makeup. “With his leadership, we look forward to strategically entering new markets and expanding the Milk Makeup community globally.”
Milk Makeup is the award-winning makeup and skincare division of Milk Group, which is currently making waves in the global cosmetics industry. Milk recently formed a strategic partnership with Korean beauty giant Amorepacific Group, which has acquired a minority stake in the company. Amorepacific will support Milk Makeup’s global expansion.