Goldman Sachs' logo on the Apple Card. Editorial credit: David Finley / Shutterstock.com
Goldman Sachs has hired Swati Bhatia to lead its direct-to-consumer (D2C) business, according to Reuters. Bhatia, a payments veteran, will report to Omer Ismail, the Goldman Sachs partner in charge of the investment bank’s consumer banking business.
Before accepting her new role, Bhatia served as the Chief Payments Risk Officer at Stripe, where led a team that minimized finacial losses and mitigated financial crimes across the digital payment company’s platform. She also served as an executive at PayPal for eight years and held various roles at Capital One over another eight-year span.
Alongside the news of Bhatia’s hiring, the bank also promoted David Stark, the Partner who led the Apple Card launch, to oversee all partnerships for the consumer business.
The two hires reinforce the investment bank’s dive into the consumer banking space, which kicked off with the launch of Marcus, Goldman Sachs’ online-only consumer banking and lending arm, in 2016. Goldman launched a mobile app for the service in January 2020 and just last month the bank partnered with digital payments startup Marqeta to launch checking accounts in 2021.
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