The Trade Desk, a global advertising technology leader, has appointed Jonathan Carson as Chief Revenue Officer with responsibility for scaling the company’s business development organization. Carson has more than 20 years of experience in the digital media industry, with executive leadership roles in fast-growth environments both in the U.S. and globally.
Prior to joining The Trade Desk, he served as the Chief Revenue Officer of Vevo, where he oversaw Vevo’s global sales and marketing functions. Previously, Carson was CEO of Digital for The Nielsen Company, where he led Nielsen’s digital and mobile strategy and operations across more than 70 countries. Carson joined Nielsen when they acquired the social media analytics company, BuzzMetrics, which he co-founded and led as CEO.
Jeff Green, CEO & Founder of The Trade Desk, said: "We are thrilled to add Jonathan’s deep experience in digital media to our executive leadership team as we continue our rapid growth. Jonathan’s focus on revenue generation and client acquisition will help us continue to gain share in the global digital advertising market, including new channels such as Connected TV, and massive emerging consumer markets, such as China.”
Carson will be based in New York City and report directly to Jeff Green.