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Lululemon announced that it has named Nikki Neuburger as its chief brand officer, effective January 20. In this newly created role, Neuburger will be responsible for elevating the brand and leading its marketing, creative, communications and sustainability functions.
She joins Lululemon from Uber, where she was global head of marketing for Uber Eats for the past two years and led the introduction and expansion of the brand across five regions in 36 countries. She also spent 14 years at Nike, most recently as the company’s global vice president of Nike Running.
She joins Lululemon’s senior leadership team and will report to Chief Executive Officer Calvin McDonald. “Nikki is an innovative marketing leader with a proven track record of building and scaling global brands, making her the ideal person to become lululemon’s first Chief Brand Officer,” said McDonald. “Her years of experience in the athletic industry, paired with her deep expertise in digital marketing, consumer insights and brand creative, will be instrumental as we build upon our momentum and deliver on our Power of Three growth strategy.”