Netflix hires new Chief Marketing Officer from BBC Studios
Netflix has appointed Jackie Lee-Joe as new Chief Marketing Officer succeeding Kelly Bennett who announced his retirement from the company earlier this year. Lee-Joe joins Netflix from BBC Studios, a leading British television production and distribution company, where she was most recently Chief Marketing Officer.
Lee-Joe joined BBC Studios in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience in blue-chip technology and telecoms brands including Virgin Mobile in Australia where she was GM Brand & Communications. Her credits also include pan-European roles at Carphone Warehouse; and global brand and consumer marketing roles at Orange.
"Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world," said Ted Sarandos, Netflix Chief Content Officer.
The former CMO of Netflix, Kelly Bennett, announced his retirement in March 2019 but vowed to stay with the company until a successor was found. Kelly joined Netflix in 2012 where he led the company’s marketing efforts as it grew from 26 million to more than 139 million paid members around the world today.
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