Global hemp wellness industry leader PrimeMyBody has announced the hiring of Lina Orellana Zimbron as Vice President of Culture. Zimbron who has been consulting for PrimeMyBody since 2019 will be based out of the companies Dallas office and report directly to CEO Paul Rogers.
"We have become a world-class leader in the hemp industry and we need people with world-class experience to add value to our existing corporate team. Lina has opened markets around the world, from Russia to Columbia—overseeing affiliate relations, entity creations, product registration, translation services, and more. Lina brings with her years of international experience and we are thrilled to have her in the PrimeMyBody family," Rogers.
Zimbron will be responsible for growing and supporting PrimeMyBody's operations in the U.S., Mexico and Japan. In addition, she will look to her experience in sales and marking to spearhead expansion into Latin America.
Zimbron brings more than 14 years of corporate affiliate marketing experience to the team at PrimeMyBody, and will look to leverage her background to support the companies growth.
"I'm here to be an ally for our Affiliates. They can count on me and can talk to me about what they need and what they may be missing to have great success," says Zimbron. "I am very familiar with what other companies are doing, and what we have stands out among all the rest. Hemp and CBD are gaining momentum, and we are at a great advantage because we have been in the space for years, while others are just looking into it."