Revlon appoints former Coty executive Sergio Pedreiro as its COO

Jade Cooper

Photo by Raphael Lovaski on Unsplash

Cosmetics giant Revlon has announced that Sergio Pedreiro will join the company as Chief Operating Officer starting on January 8 2020. Pedreiro will oversee the company’s turnaround and focus on improving efficiency and growth.

Pedreiro was CFO at New York beauty company Coty from 2009 to 2014 where he led and executed a restructuring plan which achieved higher margins and significantly improved the group’s cash flow. Pedreiro most recently served as CEO of Estre Ambiental, a NASDAQ-listed waste management company in Brazil, a position he held since 2015 after joining the company as a director in 2011.

Pedreiro will report to Debra Perelman, Revlon's President and Chief Executive Officer.

"Sergio brings to Revlon a wealth of operational and restructuring expertise, as well as decades of experience from leading international organizations across a diverse array of industries,” said Perelman.

“As we enter 2020, which will be a year of continuing significant transformation and change for Revlon, Sergio will be an important addition to Revlon’s team and I am confident that he will use his talents to help us execute and achieve our strategic goals,” she added.

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