Image credit: Revlon
Revlon has a new Chief Marketing Officer, Martine Williamson, a name that should be familiar to long-time company insiders. As of December 7, Williamson is on her second stint with the beauty brand, but this time she will report directly to the company’s President and CEO, Debra Perelman.
In this role, Williamson will now run the department she left in 2015, where she will be a central figure in crafting the company’s global marketing strategies and overseeing Revlon’s overall brand equity and architecture.
In a statement, Perelman welcomed Williamson back to the Revlon family and said she “will be an important addition to our team and will be a critical part of executing against our long-term strategy.”
Williamson had previously spent 14 years in various positions of increasing responsibility until she left her role as SVP of Global Marketing to be the CMO of Glansaol, a New York beauty start-up. During her 5 year absence from Revlon, Williamson also served as the President and General Manager of Laura Geller Beauty and as a Strategic Marketing Advisor at Topix Pharmaceuticals.
“I am excited to be rejoining Revlon as CMO, particularly at such a unique and challenging time for the industry,” Williamson remarked. “Revlon is extremely well-positioned to achieve its strategic goals, and I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.”
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