SoundCloud Adds Former Spotify Exec to Its Board

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Troy Carter

Q&A Founder and CEO Troy Carter. Image credit: Troy Carter, LinkedIn

SoundCloud announced that it has added Troy Carter, a veteran music industry executive, to its Board of Directors.

As a member of SoundCloud’s board, Carter will serve as a strategic advisor to CEO Michael Weissman and the rest of the board on music industry topics such as new business models, artist development, and artist services.

Outside of his role at the music streaming platform, Carter will continue to lead his music and technology company, called Q&A, which is focused on powering the business of music via distribution, services, and data analytics.

Prior to founding Q&A, Carter was the founder and CEO of Atom Factory, a multi-dimensional branding, entertainment, and artist management company where he managed stars including Lady Gaga. He also held served as the Global Head of Creator Services at Spotify.

"Troy is one of the few leaders that have operated and succeeded in all sides of the music industry. And, at all times, Troy is one step ahead of the pack. We share the same vision and excitement for SoundCloud's potential to shape the future of the music business," Weissman said in the company’s press release.

"Independent music continues to be the fastest-growing sector in the music industry and SoundCloud sits in the center," said Carter. "I'm looking forward to working with Mike and the board to unlock massive opportunities for independent artists and labels throughout the world."


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