WeWork has named Roger Solé as chief marketing officer, following Maurice Lévy’s exit after a three-month stint as interim CMO. Most recently, Roger was the Chief Marketing Officer at Sprint, where he was responsible for marketing, customer base management and innovation of products & service.
WeWork’s current Executive Chairman, Marcelo Claure, was also Executive Chairman of Sprint until its completed merger with T-Mobile earlier this month. Claure must have recommended Solé to Sandeep Mathrani who was appointed CEO of WeWork in February of this year.
“We are thrilled Roger is joining the WeWork leadership team. When I first met Roger, I was captivated by his innate ability to connect customer desires with business needs,” said Chief Executive Officer Sandeep Mathrani. “Roger joins as the newest member of our company’s leadership team committed to WeWork’s mission to change the future of work and transform our business.”
Solé was named the Chief Marketing Officer of Sprint in 2015, and was a key member of its leadership team during its turnaround and merger process. Previously, he held the CMO role at TIM (Telecom Italia’s operation in Brazil) and led Marketing and Innovation at Vivo — the largest telecommunications company in Brazil. He is originally from Barcelona, Spain.