Why Podcasts Are Becoming a Must For LatAm’s Brand Strategies
Podcasts are the new way to consume content. Once an extremely niche industry, it has become one that everyone wants to get into, with big companies, individuals and celebrities pouring money and resources into landing the next big show. The Org spoke with Santiago Cortes, Co-founder of Naranja Media, the biggest podcast producer in LatAm, to learn more about the industry in the region, and how this format has become a key part of a business’s content strategy.