LendingClub has announced that seasoned marketer Alexandra Shapiro will join the company as Chief Marketing Officer. Prior to joining LendingClub, Shapiro served as Chief Marketing Officer at Intercom and BigCommerce and held senior positions at PayPal and Providian Financial.
"We're thrilled to have Alexandra on board as we continue to raise brand awareness and drive more members to LendingClub," said Steve Allocca, President of LendingClub. "She is a strong leader and strategist, with a proven track record of increasing demand generation and a focus on solving consumer problems."
Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand, and cultivates a community for members motivated to improve their financial health. Shapiro reports directly to President Steve Allocca as part of the company's executive team.
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