Peach, the global video ad platform that connects creative work with media, has appointed industry veteran Ben Regensburger as CEO.

Regensburger was most recently MD at ProSieben Sat.1 subsidiary SevenOne Media.

Founded in 1996, Peach is used by almost all of the world’s global advertisers to get their creative work to audiences.

Regensburger has over 30 year’s experience in the media and advertising industries, most recently as MD at SevenOne Media since July 2018, where he led the media product and platforms team, developing and managing all advertising products for ProSieben Sat.1. He has also held senior positions at Google, DoubleClick, Lycos Europe and Procter & Gamble.

Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, who has been the CEO of Peach since 2006. Following a handover period, Cox will continue as a shareholder.

Richard Segal, Chairman at Peach, commented, “We’re thrilled Ben has chosen to be part of our next phase. We are very much looking forward to having his experience bring more benefits to the video advertising industry with Peach.”