Snap has hired David Roter as VP of Global Agency Partnerships reporting to Chief Business Officer Jeremi Gorman. The company wants to broaden the types of advertisers it works with as it looks to grow revenue beyond one-off campaigns with brands. Agencies offer a more efficient way to engage with multiple brands at once for its unskippable video ads offering.
Roter was most recently Head of Global Revenue and Partnerships at The Players' Tribune and before that served as Senior Director of Global Video Sales & Agency Development at Twitter. Before that, he spent 7 years at ESPN in Digital Sales & Strategy.