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Jason Heller Joins AI-powered Ad Optimization Firm Persado as President

By Jade Cooper
Jason Heller Persado
Jason Heller, President at Persado. Photo Credit: Persado

Jason Heller, former global lead of digital marketing operations and technology at McKinsey & Company, is joining AI-powered ad optimization firm Persado as President.

In a newly created role, Heller will oversee all go-to-market functions globally at Persado from its headquarters in New York and join its board of directors.

Prior to his role at McKinsey, Heller founded Agiliti, a consultancy focused on digital marketing operations and strategy, which was absorbed into McKinsey in 2014. He also co-founded and led one of the first digital media and relationship marketing agencies, which he later sold in 2005 to Horizon Media.

Heller said he joined Persado because it’s unlike anything else on the market.

“Persado is helping companies get this right, using machine learning, natural language generation, and experimental design to create real-world solutions for customers. I’m incredibly excited to be part of the leadership team, as this exciting space sees massive growth in 2020 and beyond.” He said.

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