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Lightbox announces New Leader of Central Region Sales

By Jade Cooper
Lightbox Christopher Negron
Christopher Negron, Lightbox leader of Central Region Sales. Photo credit: Lightbox.

Lightbox, the leading digital out-of-home video network, has announced the appointment of digital media veteran Christopher Negron as head of Central Region Sales.

In this newly created role, Negron will be based in the Chicago office, and will report to Lightbox Chief Revenue Officer Eric Steinert.

Most recently, Negron led Midwest sales for Amazon owned live streaming service Twitch, where he helped grow the team and quadruple the company's revenue in the market. Prior to that he held a senior role Pandora, where he grew the Chicago sales office from two to 75 during his four-years there.

"The broadcast-heavy Midwest market is in need of alternate channels to distribute video advertising. I'm excited to work with the Lightbox team to bring its powerful message of video at scale to the clients and agencies in this region." Said Negron.

Lightbox CEO Greg Glenday will reunite with Mr. Negron after previously working together at Undertone, a premium Digital Ad Network. "We are currently in the middle of an extended streak of meaningful revenue growth at Lightbox, and we are keeping our foot on the accelerator by hiring fantastic talent like Chris.” Commented Glenday.

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