Miguel Patricio appointed CEO of Kraft Heinz effective July 1
Kraft Heinz has announced that Miguel Patricio has been appointed as Chief Executive Officer effective July 1, 2019. He joins the company after a successful career spanning two decades at Anheuser-Busch InBev where he served as part of the Executive Leadership team in various positions.
Patricio most recently served as the Global Chief Marketing Officer at AB InBev where he developed and implemented a strategic playbook for global brands Corona, Budweiser and Stella Artois. Prior to that, he was AB InBev’s President of Asia Pacific from 2008 to 2012 and President of North America from 2006 to 2008, providing him with deep experience in growing businesses in developed and emerging markets.
Alex Behring, Chairman of Kraft Heinz’s Board of Directors, said: “Miguel is a proven business leader with a distinguished track record of building iconic consumer brands around the globe, driving top-line revenue growth through a focus on consumer-first marketing, innovation, and people development.”
Patricio will succeed Bernardo Hees, who will remain CEO through June 30, 2019, to ensure a seamless transition.