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Route Names Robert Ray as New CEO

By Adam Bruskin
Robert Ray 17-5-20 Landscape
Route CEO Robert Ray. Credit: Route

Leading out of home (OOH) advertising research provider Route has announced Robert Ray as its new CEO. Ray will formerly start on June 1st and replace current CEO James Whitmore who will be stepping down for health reasons. Ray will be based out of the company's London office.

"I'm absolutely delighted to be joining the team at Route and working collaboratively with the JIC board. Route is a world-class approach to validating audiences in both traditional and dynamic digital OOH." Said Ray. "The OOH industry continues to evolve at a phenomenal pace and I'm honoured to be part of the future development of credible, trustworthy and insightful JIC audience measurement."

Ray brings over 20 years of experience to the team at Route having worked with some of the world's top advertising and marketing agencies and will look to leverage this experience when developing Route's product offerings. Ray will manage CTO Ian Wyatt and General Manager Euan Mackay.

Katherine Almond, Nonexcuitive Chair of Route, said: "James has done an outstanding job developing Route into the world-leading audience measurement system that it is, and we are delighted to have secured someone of Robert's calibre to lead the team into the next phase of Route's development." Almond stated "Robert's experience in media agencies, the Newspaper Society and JICREG, along with his industry standing, will be very valuable to us."

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