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Uber Fills Long Vacated APAC Leadership Role

By George Paul
Uber
Editorial credit: Konektus Photo / Shutterstock.com

Uber announced that Pradeep Parameswaran, who oversaw the company’s business in India and South Asia, will now serve as the new Regional General Manager for its Asia-Pacific region. He will step into the role, which has been vacant since 2019, next week.

The company is currently searching for a candidate to fill Parameswaran’s former position.

In his new role, Parameswaran will oversee Uber’s ride-hailing business in the Asia-Pacific region which includes India, Bangladesh, Sri Lanka, Hong Kong, Taiwan, South Korea, Japan, Australia, and New Zealand. He will not manage Uber Eats, the company’s food delivery service, in the Asia-Pacific region, according to TechCrunch.

Parameswaran initially joined Uber in 2017 and was promoted to lead the company’s efforts in India and South Asia in 2018. Before Uber, he spent two years at the head of an Indian cable service provider and 13 years as a partner at McKinsey & Company.

In a statement provided to TechCrunch, SVP of Mobility and Business Operations Andrew Macdonald said, “We’re pleased that Pradeep Parameswaran will take on an expanded role as Regional General Manager for APAC. After capably leading our India and South Asia business since 2018, I know that he will continue to inspire Uber’s next phase of growth across this key region.”

Parameswaran stated, “There is huge potential to serve more Uber customers and continue innovating across the diverse region, whether that be taxi partnerships in North Asia, new products like Uber Rent in Australia or pushing two and three-wheelers deep into the Indian heartland.”

Parameswaran will likely play a large role in the company’s push to be profitable by the end of 2021, as the company looks to Asia for growth. CEO Dara Khosrowshahi has called Uber’s expansion in Japan and South Korea near-term priorities and the company is creating a new APAC headquarters, reportedly in Hong Kong.

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