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Under Armour Chief Product Officer Kevin Eskridge to Step Down

By Anne Chou
Under Armour
Faiz Zaki / Shutterstock.com

Under Armour’s chief product officer, Kevin Eskridge, will leave the Baltimore-based sportswear company on Aug. 15 to pursue other interests, according to the company’s SEC filing earlier this week. The company did not name a replacement for the position.

Eskridge, who joined Under Armour in 2009, served in a variety of senior roles at the company prior to being promoted to chief product officer in May 2017, shortly before current CEO Patrik Frisk was appointed president and chief operating officer. Eskridge was tasked with oversight of the company’s category management model, product, merchandising and design functions in his role as head of product. Prior to joining Under Armour, Eskridge was the vice president of merchandising of Armani Exchange and a director at Banana Republic, among other roles.

Frisk praised Eskridge for his contributions to the company in a statement, noting that during Eskridge’s more than 10-year tenure “we’ve transformed from a small U.S. company into a multi-billion-dollar global athletic performance brand and his impact on our business has been significant. He added, “as we continue to execute against our long-term strategy, we are incredibly proud of the entire product organization and extremely confident in our ability to continue our evolution toward best practices and delivering performance solutions you never knew you needed and can’t imagine living without.”

Under Armour has been struggling with slumping sales and saw the exit of its chief executive, Kevin Plank, from his role in January. Plank remains as executive chairman and brand chief of the company that he founded in 1996.

Compounding its challenges, Under Armour announced that it has temporarily closed its North American stores through April 4 in response to the novel coronavirus pandemic. The company has taken steps to support people impacted by the crisis through its $1 million donation to Feeding America, and its pledge to donate up to $1 million in a combination of monetary donation and product to support Good Sports, a nonprofit that provides athletic equipment, footwear and apparel to youth that are most in need.

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