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3DLOOK Launches YourFit, the First and Only Integrated Solution that Combines Virtual Try-On with Size and Fit Recommendations

3DLOOK Launches YourFit, the First and Only Integrated Solution that Combines Virtual Try-On with Size and Fit Recommendations , 3DLOOK

3DLOOK, the global leader in AI-first mobile body measuring solutions, announces the official launch of YourFit, the first and only solution for apparel shoppers that offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations. The 2-in-1 solution is the first on the market that can answer the two primary questions that shoppers face when purchasing clothing online—Will this fit me? and Will this look good on me?—enabling fashion and apparel brands to provide a superior, personalized e-commerce experience.

The 2-in-1 solution is unique in its ability to produce an output that not only looks realistic in the resulting snapshots but also faithfully reproduces the measurements of the shopper, unlike other solutions that roughly overlay a photo of a garment over the shopper’s photo. Brands have the option of offering the complete capabilities of the solution or incorporating stand-alone try-on or size and fit recommendations.

On the back-end, the solution extracts important features of the user’s body, such as body contour, body shape and position, from the customer’s photos and creates an accurate 3D avatar. The solution detects specific body parts (head, neck, shoulders, forearm and ankle) and captures details of the user’s appearance, such as haircut and skin tone, which are superimposed on the avatar. Then, the technology uses photos of clothes to imitate their 3D versions and fits them onto the 3D avatar, instantly displaying a resulting image to the consumer. Additionally, the shopper’s body data is matched with product data to generate size recommendations.

3DLOOK’s core tech relies on a pipeline of several different techniques adapted from computer vision and computer graphics. Each of these components has been trained on data sets consisting of images or scans of up to 100 000+ of real and simulated individuals, making it possible for 3DLOOK to be the first and only ones to introduce a complex 2-in-1 solution. 3DLOOK’s 3D avatar generation pipeline is so robust that it will even work for shoppers with older smartphones with any camera.

Additionally, the solution utilizes photos of clothing taken directly from brands’ product pages, which makes it easy for brands to scale the technology and save time and resources, since there is no need for them to create digital copies of their collections in 3D. To use YourFit, online shoppers simply choose an item of clothing and click on a widget on a product page to be voice-guided through a quick and easy scanning process using a smartphone camera. The solution then displays exactly how the item would look on the individual and what size would fit best, giving brands the unique ability to offer their consumers a genuine dressing room experience online.

“With the launch of YourFit, we’re taking another significant step in e-commerce personalization and enabling a superior shopping experience that is the first of its kind,” said Vadim Rogovskiy, CEO and co-founder of 3DLOOK. “This highly anticipated solution allows consumers to see a photorealistic simulation of how clothes will fit and look on their own body and combines that with personalized size and fit recommendations. Our customers have requested this combination of features and we’re already developing the next version of our immersive try-on technology, which will take into account how different fabrics move and drape on individuals and show users how clothing will fit them in any position and on any background.”

The official launch of YourFit is the latest step in 3DLOOK’s exceptional growth trajectory. Over the past year, the company’s business has increased nearly sixfold as leading retailers and brands such as Tailored Brands and Dickies have partnered with 3DLOOK to accelerate their digitization efforts and offer a more personalized, contactless shopping experience driven by data intelligence. Brands that use 3DLOOK’s solutions have decreased return rates by up to 48%, while increasing conversion by four times year over year. Earlier this year, 3DLOOK announced that it has raised $6.5 million in Series A funding, led by Almaz Capital.

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Other announcement

3DLOOK Recognized in Gartner® Hype Cycle™ for Retail Technologies, 2021

3DLOOK Recognized in Gartner® Hype Cycle™ for Retail Technologies, 2021

3DLOOK, the creator of the world's leading patented mobile body scanning technology, has been acknowledged as one of the Sample Vendors in the 'Mixed Reality' category of latest Gartner® Hype Cycle™ for Retail Technologies, 2021, a go-to report covering the most transformative technologies in the retail space. 3DLOOK’s impressive achievements should be considered by CIOs of large multichannel retailers when prioritizing technology investments to support retail digital transformation and innovation. The company's data-driven size and fit recommendations, along with virtual try-on functionality and advanced body data and shape analytics, are widely adopted by clothing and apparel brands looking to increase business efficiency. Brands that use 3DLOOK's solutions have reduced return rates by up to 48% while increasing conversion by four times year over year. "Use of mixed reality applications has accelerated in the last 12 months as consumers have not been able to access physical store locations due to COVID-19[1]," says the report. The need for such solutions "... has been exacerbated by the COVID-19 pandemic as retailers strive to connect with customers to instill convenience and confidence in remote shopping 'touchless' environments.[1]" According to Gartner Hype Cycle, "... Size and 'best fit' recommendations using AR can drastically reduce return rates and improve conversion. The ability to 'visualize,' manipulate and interact within an environment can increase sales. Access to consumer and application data can be used to make informed business decisions and increase customer loyalty[1]." We believe 3DLOOK's technology offers all that and a lot more to modern clothing retailers. The company's CEO Vadim Rogovskiy said on occasion, "The entire team at 3DLOOK couldn't be happier about this recognition. It is only made possible by the relentless work ethic, dedication to customer service and focus on constant innovation that are the foundation of our organization. At 3DLOOK, we're proud to not only help brands thrive and deliver unique hyper personalized shopping experiences in a rapidly evolving ecommerce-driven environment, but also to play a role in fundamentally reducing retail’s environmental footprint, a key priority for progressive brands, that has brought us this recognition". This acknowledgment from Gartner is the latest step in 3DLOOK's growth trajectory. Over the past year, the business has increased nearly sixfold as leading retailers such as Tailored Brands and Dickies have partnered with 3DLOOK to accelerate their digitization efforts and offer a more personalized shopping experience driven by data intelligence. In July, 3DLOOK rolled out YourFit - the first and only solution for apparel shoppers that offers photorealistic virtual try-on functionality combined with highly accurate, data-driven size recommendations. In March, the company announced Uniform Pro, a digital measuring, fit, and size recommendation system for the uniform industry. Earlier this year, 3DLOOK announced that it had raised $6.5 million in Series A funding, led by Almaz Capital. Gartner clients can access the full report here. [1] Gartner, Hype Cycle for Retail Technologies, 2021, Kelsie Marian, July 14, 2021 Gartner Disclaimer: Gartner does not endorse any vendor, product, or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner and Hype Cycle are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Team announcement

3DLOOK Announces Appointment of Paul Schaut to Board of Directors

3DLOOK, the global leader in AI-first mobile body measuring and fit solutions, today announced that Paul Schaut has joined its board of directors. A technology pioneer with more than two decades of experience leading and serving as an outside director on the boards of companies in the e-commerce sector, Schaut will focus on supporting 3DLOOK’s explosive growth as the company enables mass customization of consumer apparel products based on human body data in the fashion retail and uniform sectors. “Paul is a strong, experienced leader who has been driving innovation in e-commerce since the pre-dot-com bubble times,” said Vadim Rogovskiy, CEO and co-founder of 3DLOOK. “We’ve seen exceptional growth over the past year, with our business increasing nearly sixfold as leading brands have accelerated digitization to offer a more personal, contactless shopping experience driven by data intelligence, and we’re confident that Paul’s expertise and strategic mindset will help us build on that momentum and achieve our most ambitious goals.” Schaut is an accomplished CEO and a board director with an exceptional grasp of how to leverage technology to disrupt marketplaces and gain competitive advantage. He has successfully helmed eight companies as CEO or interim CEO and has served on the boards of 21 companies in total. As board director of Fluid Inc., a leader in emotive and conversational e-commerce, Schaut assisted in securing funding from Goldman Sachs and the eventual sale to both IBM and Astound Commerce. Earlier in his career, he helped publicly held Open Market, an early e-commerce innovator, establish and execute its successful sales, marketing and business development strategies as well as Engage - the first behavioral profiling company which he took public and grew to a high market cap of $12b leading a team of 1800 people. Schaut holds a BS in Business from San Jose State University and has worked with the Martin Trust Center for MIT Entrepreneurship and served on the Massachusetts High Technology Council. He is a member of the National Association of Corporate Directors (NACD). “3DLOOK is driving the next phase in the evolution of e-commerce, where product fit is not determined by generic standards created by retailers, but is instead personalized based on each consumer’s unique body data,” said Paul Schaut, Member of the Board of Directors, 3DLOOK. “I have been fortunate over my career to have gained significant experience with companies that offer disruptive new concepts and 3DLOOK’s technology is cutting edge. I’m extremely pleased to join the company’s board and to work with this exceptional team as they execute their vision and enable customization at scale across retail categories.” 3DLOOK’s mobile camera–based solutions provide personalized fit and size recommendations for online shoppers and body data intelligence that brands can use to create better-fitting clothes. The technology uses a patented combination of computer vision and 3D statistical modeling to instantly measure the human body using just two photos. Brands that use 3DLOOK’s solutions have seen 30% decreases in return rates, while increasing conversion by four times year over year. Earlier this year, the company announced its Series A round of $6,5M funding, led by Almaz Capital. 3DLOOK counts more than 100 customers worldwide, including leading global fashion retailers Tailored Brands and 1822 Denim.

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