MW

Michael Wertheim

Board Member at 70 Faces Media

Michael Wertheim is a board member at 70 Faces Media. Michael previously served as the board of directors for Fatherly from January 2017 to October 2019. Michael is credited with launching the digital business for Fatherly and transforming EW.com from a print companion site into a leading digital entertainment brand that reaches more than 11 million monthly unique visitors.

Wertheim has extensive experience in overseeing all business and operational functions for a company. Michael has a proven track record of delivering revenue and traffic growth, even during times of massive organizational change and market downturn.

During their time at Fatherly, Wertheim grew revenue by 833% from $1.5 million in 2006 to $14 million in 2007. Michael also supervised national advertising sales and sales planning teams, and led the company's bi-annual agency & client roadshow. In addition, they devised sales strategy and structured multi-platform programs.

Not only did Wertheim deliver impressive revenue growth, but they also managed the divisional P&L and led all monthly, quarterly, and annual budgeting. Michael delivered cost savings of 38% in 2008 and 20% in 2007 from budget. Furthermore, they drove the business to profitability in its first full year of operations.

In terms of traffic growth, Wertheim generated triple-digit traffic growth on an annual marketing budget of less than $100k. Michael increased monthly unique visitors by 235% from 3.3MM to 11.2MM

Michael Wertheim has an MBA from Stanford University Graduate School of Business and an AB from Harvard University in Social Studies with a Concentration in Media Studies. Michael also has a certification from the Co-Active Training Institute as a Certified Professional Coactive Coach (CPCC).

Timeline

  • Board Member

    Current role