Barbara Connors

VP, Strategy & Acceleration at 84.51

Barbara Connors is currently the VP of Commercial Insights at 84.51. Prior to that, they were the Director of Media Capabilities at dunnhumby from June 2008 to April 2015. In that role, Barbara led the team responsible for innovating, launching, and scaling solutions that change the way brands target, execute, and measure media. These capabilities close the loop on media by putting the consumer at the center - not just in philosophy, but in practice. In addition to managing these capabilities, Barbara also maintained partnerships with data providers and publishers to deliver purchase-based targeting across TV, digital, mobile, and social media – enabling CPGs to reach the right consumers, at the right time, through the right medium.

Before their time at dunnhumby, Barbara was a Research Analyst at The Myers Group from January 2007 to August 2007.

Barbara Connors has a Masters in Marketing Research from the University of Georgia - Terry College of Business, a BBA in Marketing and Spanish from the University of Georgia - Terry College of Business, and an International Baccalaureate from the American International School - Riyadh.

Their manager is Milen Mahadevan, President. They are on a team with Nancy Winé - VP, Advertising Sales, Kroger Precision Marketing, Michael Mcgowan - SVP, Commercial Insights & Loyalty.


  • VP, Strategy & Acceleration

    Current role

  • VP, Commercial Insights

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