Bob Welch

SVP, Personalization and Loyalty at 84.51

Bob Welch is currently the SVP, Personalization and Loyalty at 84.51. Prior to this, they were with dunnhumbyUSA from February 2004 to May 2016 as the SVP, Grocery Client Leadership. Before that, they were with Information Resources, Inc. from July 1991 to January 2004 as Senior Vice President. Bob's responsibilities increased over the years until they were managing the Cincinnati Analytic Consulting Services team delivering custom analytic solutions to CPGs across the Midwest area. From July 1989 to June 1991, Bob Welch was the Associate Director Alumni Admissions at Hamilton College.

Bob Welch completed their undergraduate degree at Hamilton College, where they studied economics.

Bob Welch reports to Stuart Aitken, CEO. They work with Cara Pratt - SVP, Kroger Precision Marketing, Allison Unkraut - SVP, Merch & Analytics, Operations & Supply Chain, and Milen Mahadevan - President.



  • SVP, Personalization and Loyalty

    Current role

  • Senior VP of Customer Communications & Media

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