Cara Pratt

SVP, Kroger Precision Marketing at 84.51

Cara Pratt is the SVP of Kroger Precision Marketing at 84.51. Cara has over 15 years of experience in the retail industry, with a focus on specialty retail and customer data. Cara began their career as a database manager at ACNielsen, where they oversaw customer data and developed marketing strategies for clients. Cara then joined dunnhumby as an SVP, overseeing specialty retail expansion and customer relationships. In 2017, they joined IRI as a Retail Client Solutions Executive, overseeing client relationships and developing marketing strategies. Cara has been with Kroger since August 2017.

Cara Pratt reports to Stuart Aitken, CEO. Cara Pratt works with Bob Welch - SVP, Personalization and Loyalty, Milen Mahadevan - President, and Todd James - Chief Data & Technology Officer.



  • SVP, Kroger Precision Marketing

    August, 2020 - present

  • Senior VP of Media

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