Savia Pettinella

Savia Pettinella is an experienced digital marketing professional currently serving as the Digital Marketing Lead (Specialist) - Paid at AS Watson since December 2022, where responsibilities include managing a €12M+ annual media budget and leading Paid Media strategy across 8 European markets for Marionnaud. Previously, Savia held the position of Senior Digital Marketing Executive at Sweaty Betty, achieving significant revenue growth in Germany and optimizing a £9M performance marketing budget. Early career roles include Digital Account Executive at Push, where Savia managed omni-channel campaigns for various industries, and Marketing, Communications & Events Executive at the Centre for Global Eco-Innovation, enhancing brand visibility. Additional experience includes working as Co-Creation, Innovation and Market Research Executive at HYVE, and serving as Campus Brand Manager for Danone. Savia holds a Bachelor of Science in Marketing & Design from Lancaster University and an International Baccalaureate from the International School of Prague.