Kristine Patio Cruz

Kristine Patio Cruz is an accomplished professional in the ecommerce and retail sector, currently serving as VP of DTC & Ecommerce at Half Magic Beauty since January 2025. As a founding member of CartStars, Kristine is part of a community that fosters growth among ecommerce leaders. Prior roles include AVP of Ecommerce at NuFACE and Senior Director of Ecommerce at TULA Skincare. Kristine also held senior roles at VOLCOM and BCBGMAXAZRIAGROUP, along with previous positions at Oakley, ModCloth, Kellwood Company, and Anthropologie. Kristine's academic credentials include an Executive Education degree from Harvard Business School and additional studies at FIDM and UC San Diego.