Barbara Kanyana Braka Kamugisha

Integrated Marketing Manager, Absa Regional Operations (ARO)

Barbara Kanyana Braka Kamugisha is a meticulous and driven professional with over 20 years of global experience in the financial services, education, media, and aviation sectors. They currently serve as the Integrated Marketing Manager at Absa Group, providing marketing, communications, and digital strategy support across ten markets in Africa. Previously, they held senior roles at organizations such as Barclays and South African Airways, where they led various initiatives in customer experience and marketing. Barbara earned a Master's degree in Business Administration and has completed multiple certifications, including PRINCE2 and Chartered Marketer MCIM, alongside a recent Fintech program at Saïd Business School. Their personal mantra focuses on collaborating with brands that foster creativity and are committed to sustainability and ESG principles.

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