Academy
Ashley Razo is a seasoned marketing professional with extensive experience in consumer engagement and analytics. Currently serving as a Regional Marketing Specialist at Academy Sports + Outdoors since December 2018, Ashley has a proven background in orchestrating and analyzing consumer marketing campaigns. Previous roles include Senior Manager of Consumer Engagement and Analytics at ACTIVE Network, where campaign impact was analyzed and integrated with external brand partnerships, and Manager of Global Brands and Media, directing a team for integrated marketing initiatives. Ashley's earlier experiences include internships and positions focused on customer data analysis, social media strategy, and event management with organizations such as Yoga Works, Elite Fitness Plus, and the US Fencing Association. Ashley holds an MBA in Marketing from Pepperdine Graziadio Business School and a Bachelor's degree in Kinesiology from The University of Texas at Austin.
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Academy
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With roots as a tire shop in San Antonio in 1938, which later sold surplus military equipment, Academy Sport & Outdoors now operates over 130 sporting good stores throughout the South and Southwest. Academy stores offer a variety of apparel, footwear and equipment for various sports and outdoors activities. Academy Sport & Outdoors was acquired by the private equity firm Kohlberg Kravis Roberts & Co L.P. in August.