Elsa Kimy Yue 余湄钰 is a Marketing and Communications Leader currently serving as the Director of Marketing and Communications at Accor. With a career marked by significant roles including Marketing Communications Lead at Sofitel and Cluster Marketing and Communications Lead at JEN by Shangri-La, they have a strong background in developing effective marketing strategies aligned with branding objectives. Elsa has also held positions at Park Hotel Group and various Accor properties, demonstrating expertise in brand performance marketing, media relations, and partnerships. Their focus on driving ROI through digital platforms and enhancing brand sentiments through strategic communication reflects their commitment to community, creativity, and sustainability.
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