Acento Advertising
Vicent Llopis, Acento AdvertisingVicent Llopis, Acento Advertising
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June 30, 2020

Acento Appoints Vicent Llopis as VP/Executive Creative Director

Acento, a full-service advertising agency specializing in multicultural marketing programs, announced that Vicent Llopis has joined its team as VP/Executive Creative Director.

In his role, Llopis brings a proven record of fostering innovative thinking, particularly in the digital space with some of the top agencies in the business. Llopis has deep expertise in both digital and traditional creative and is known as a pioneer in Hispanic digital marketing.

Before joining Acento, Llopis worked in Nairobi, Kenya with African agency Oxygène. Prior to this, worked with U.S. agencies, including Zubi, Alma, and Lopez Negrete, and spent as a copywriting instructor at Miami Ad School. His diverse portfolio includes work for clients such as McDonald's, State Farm, Clorox, Samsung, Chrysler, Walmart, and Verizon. His work has been recognized in most major advertising festivals, including Clio, Epica, FIAP, Cannes, NYF, and many others.

CEO Donnie Broxson said, "Vicent is a unique breed of executive creative director: he’s globally minded, digital and social savvy, and he gets business. He’s got a knack for taking the road less traveled, from building his Hispanic blogger reputation stateside to working internationally – all positions that add a richly diverse texture to his creative portfolio and value for our clients. We celebrate provocative ideas delivered through a cross-cultural lens, so Vicent’s background is a perfect fit. We’re thrilled to have him join our ranks.”

Llopis stated, “During this time of dramatic change in how audiences consume information and make decisions about what matters to them and the brands they support, Acento’s cross-cultural approach uniquely positions it to help clients navigate this landscape. I’m excited to help creatively augment this work of making brands relevant in today’s culture.”

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