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Acento Appoints Vicent Llopis as VP/Executive Creative Director

Acento Appoints Vicent Llopis as VP/Executive Creative Director, Acento Advertising

Acento, a full-service advertising agency specializing in multicultural marketing programs, announced that Vicent Llopis has joined its team as VP/Executive Creative Director.

In his role, Llopis brings a proven record of fostering innovative thinking, particularly in the digital space with some of the top agencies in the business. Llopis has deep expertise in both digital and traditional creative and is known as a pioneer in Hispanic digital marketing.

Before joining Acento, Llopis worked in Nairobi, Kenya with African agency Oxygène. Prior to this, worked with U.S. agencies, including Zubi, Alma, and Lopez Negrete, and spent as a copywriting instructor at Miami Ad School. His diverse portfolio includes work for clients such as McDonald's, State Farm, Clorox, Samsung, Chrysler, Walmart, and Verizon. His work has been recognized in most major advertising festivals, including Clio, Epica, FIAP, Cannes, NYF, and many others.

CEO Donnie Broxson said, "Vicent is a unique breed of executive creative director: he’s globally minded, digital and social savvy, and he gets business. He’s got a knack for taking the road less traveled, from building his Hispanic blogger reputation stateside to working internationally – all positions that add a richly diverse texture to his creative portfolio and value for our clients. We celebrate provocative ideas delivered through a cross-cultural lens, so Vicent’s background is a perfect fit. We’re thrilled to have him join our ranks.”

Llopis stated, “During this time of dramatic change in how audiences consume information and make decisions about what matters to them and the brands they support, Acento’s cross-cultural approach uniquely positions it to help clients navigate this landscape. I’m excited to help creatively augment this work of making brands relevant in today’s culture.”

More announcements from Acento Advertising

Other announcement

ACENTO Advertising upends holiday gifting with non-fungible tokens for every employee

ACENTO Advertising upends holiday gifting with non-fungible tokens for every employee

LOS ANGELES (December 22, 2021) As the world of online currency continues to expand, Acento Advertising, a nationally recognized cross-cultural communications agency, is giving its employees an interactive way to take a deep, personal dive into the growing space of NFTs. Instead of a traditional holiday gift, Acento Advertising employees received a personalized NFT crafted from their favorite headshots. Celebrating the agency’s stellar growth in 2021 and the successful launch of a new fintech client, the gift provided all employees an interactive opportunity to engage in the cryptocurrency and the NFT marketplace. Each team member owns their personal digital portrait which they can retain or sell on the open market. “As an innovative culture leader, Acento Advertising continues to stay in the know of the latest trends and is regularly finding advanced and exciting ways to engage in the digital economy,” said Donnie Broxson, CEO of Acento Advertising. “By embracing each team member’s unique talent, everyone interacts with the cutting edge technology of this growing currency space.” The distribution of digital art in NFT format provides artists and digital creators a distinct way to commercialize their work where embracing their cultural backgrounds, distinct languages, and personal traits is the ticket to success for many. As pointed out by the Harris Poll, findings include that 25% of Black Americans and 15% of Hispanic have already purchased NFTs this year, compared to 8% of white Americans. “Acento’s diversity drove the color palette for this fun exploration into the characters that make up our agency,” said Vicent Llopis, Vice President/ECD of Acento Advertising. “Each individual is a unique work of art, so we brought them to life in way that married artistic and technical creativity. Putting gifts into the crypto realm makes sense for an agency that works in that space every day.” About Acento Advertising With a 38 year history, Acento is a leading independent, full-service culture advertising agency focused on diverse segments and offering clients innovative marketing strategies. In 2021, Acento had strong growth, adding a dozen clients to its roster, including healthcare, sports, financial technology, cryptocurrency, consumer electronics and casino clients. Acento brings to bear the artistry of advertising and the beauty of Culture to the science of an ever-advancing digital space. Media contact(s): Donnie Broxson, CEO of Acento Advertising Alexis Kramer,

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