Industry Luminary Michaela Aguilar Joins Acoustic as Head of Business Partnership Ecosystem

Industry veteran and thought leader joins fast-growing marketing technology SaaS provider to lead partner relations in the Asia Pacific and Japan region

Sydney, AUSTRALIA: 25 May 2022 - Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, announced today that Michaela Aguilar has joined the team as Head of Business Partnership Ecosystem.

In her new role, Michaela will be responsible for business development and expansion, working with partners and the Acoustic team to create new revenue opportunities in the Asia Pacific and Japan region. Michaela will also support partners as they work on customers’ long-term needs, from implementation to enablement and expansion, with the goal of helping customers maximize their MarTech investments.

Michaela joins Acoustic from agency holding group Havas where she was Head of Customer Experience and Analytics, helping to integrate contemporary digital skills and processes within its media agency. She brings more than 30 years of experience working in the digital and technology industry, and is a specialist in online churn analysis, customer retention, conversion optimisation and personalisation.

“We are excited to welcome Michaela to the Acoustic team. With Michaela, we not only get a wealth of industry knowledge and experience, but we also gain her strategic and unique ability to deliver genuinely innovative solutions for brands,” said Jeremy Smart, VP of Sales, Asia Pacific and Japan at Acoustic. “Michaela joins us during an exciting time for Acoustic in the APJ region: we’ve recently opened an Australian, cloud-based data centre and continue to expand our headcount in the region to better support local customers and partners. Michaela’s understanding of the industry landscape and proven leadership abilities will be invaluable to Acoustic’s growth.”

Joining the internet industry during its inception within the Australian business landscape, Michaela has spent her career working in organisations that have shaped the local digital market. She was an early mover in the creation of websites using persona-based methodologies, which at the time, was the first approach taking the consumer into consideration when developing digital experiences. Michaela also led a successful conversion rate optimisation (CRO) business, expanding it into Australia and positioning it as more attractive to potential buyers. Under her leadership, the business was sold to Havas.

“I’m thrilled to be joining the Acoustic team at a time when digital customer experiences – and the partner relationships that support them – are more important than ever,” said Michaela Aguilar, Head of Business Partnership Ecosystem at Acoustic. “Businesses need innovative marketing and CX solutions that are agile, scalable and privacy-compliant – Acoustic offers just that. I look forward to working with the team and our partners to find opportunities to orchestrate and optimize the consumer journey from start to finish.”

In addition to her extensive experience, Michaela is also passionate about championing women in technology and education. She has spent several years working with the Association for Data-driven Marketing and Advertising (ADMA) as a tutor for the industry body’s digital marketing course.

Acoustic continues to expand its growth in the region, with the company’s workforce in Australia increasing 78% since 2020. To learn more about Acoustic and apply to join our team, visit: www.acoustic.com/careers.

About Acoustic

Acoustic is an independent marketing, digital experience, and lifecycle pricing and promotion technology solutions provider that offers an open, B2C, multichannel marketing automation platform that enables exceptional customer experiences across digital channels including email, mobile, SMS, social media, and more. The Acoustic Marketing Cloud delivers over 122 billion personalized messages annually for an international client base, including Fortune 500 companies. It offers an integrated suite of CX solutions that include digital marketing, marketing analytics, content management, personalization, mobile marketing, and multichannel marketing automation. Tealeaf by Acoustic provides digital customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize, and fix customer experience friction in real-time. DemandTec by Acoustic is an AI-automated lifecycle pricing, promotion, and markdown technology solution that helps retailers to deliver optimal everyday offers across all retail channels – in-store, online, and offline. Learn more at www.acoustic.com.

Media Contact

Alexandra Connelly

alexandra.connelly@acoustic.com

More announcements from Acoustic

New!Product announcement

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required BOSTON – June 23, 2022 – Acoustic Marketing Cloud today announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size to easily orchestrate hyper-personalized campaigns to engage consumers in the moment. With an intuitive, drag-and-drop interface, Multichannel Composer enables high-quality messages to be created for campaigns across traditional and emerging channels – email, SMS, MMS, WhatsApp and more – without the need for code or developer support. The result: better marketing outcomes with increased productivity and organizational independence. Multichannel Composer is only available through the Acoustic Marketing Cloud. “As consumers shift to digital-first experiences, it’s essential for businesses to deliver personalized and connected experiences at each stage of the customer journey,” said Dennis Self, CEO of Acoustic. “With our drag-and-drop interface, we deliver enterprise-grade capabilities that help marketers be more efficient, effective, and relevant. Now, brands can engage with consumers through a privacy-first, multichannel approach to boost brand awareness, loyalty and grow customer lifetime value. It is sophistication made simple.” According to McKinsey & Company, the majority of consumers will engage with multiple channels during the average customer journey. But many brands are constrained by a traditional, siloed channel approach that fails to deliver seamless experiences across a variety of channels and struggle to respond to fast-changing consumer behaviors. Acoustic’s Multichannel Composer enables brands to engage with consumers at each stage of their journey – easily composing campaigns with relevant messages and branding across preferred channels – with connected experiences that drive acquisition, engagement, retention and ultimately, loyalty and customer lifetime value. “Multichannel Composer has helped our team be more efficient and effective by giving us the ability to seamlessly manage campaign creation in-house, without relying on outside design or coding resources,” said Mary Ruxton, Direct Marketing Manager of Lakeland, a UK-based leader in kitchenware and home goods. “With the drag-and-drop capability, we can quickly and easily create campaigns with our existing team.” With Multichannel Composer, marketers can quickly create personalized, multichannel campaigns at scale with the following benefits and capabilities: Personalized content at scale: From simple, rules-based “if-then” scenarios to more complex data-driven content, Multichannel Composer supports the needs of all marketing teams to create hyper-personalized content – without involving technical or data teams. Expanded multichannel engagement: Reach consumers across email, SMS, MMS, WhatsApp, and through web forms with built-in, end-device previews. Android, iOS and smart watch previews are available for mobile messages specifically. Zero-code composer: Intuitive interface with drag-and-drop capabilities to rapidly create high-quality, responsive messages across devices, without coding or developer support. Content can be seamlessly re-used across channels. Forms for privacy-first personalization: Capture zero-party data with web form composing capabilities, enabling marketers to create engaging campaigns based on consumer preferences. Self-serve segmentation: Easily create granular segmentations from available data sources – such as customer relationship management (CRM), customer data platform (CDP) or data management platform (DMP) solutions – without support from outside teams. Multichannel Composer is now available on the Acoustic Marketing Cloud. For more information and to schedule a demo, visit acoustic.com/products/multichannel-composer or contact your Acoustic sales executive. About Acoustic Marketing Cloud Acoustic Marketing Cloud offers a multichannel engagement platform that helps businesses connect with consumers through hyper-personalized journeys across a variety of channels including email, web, mobile push, SMS, MMS, social media, print and more. We provide an integrated suite of applications that includes campaign execution, content management, personalization and marketing analytics. Acoustic Marketing Cloud delivers over 120 billion personalized messages each year to consumers worldwide. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. About Acoustic, L.P. Acoustic, L.P. helps businesses close the digital experience gap by giving them a holistic view into the customer experience and enabling them to deliver personalized experiences based on consumer needs and preferences. The Acoustic portfolio of companies helps businesses across industries to grow customer lifetime value with award-winning technology and unbeatable client success teams. Acoustic Marketing Cloud offers a multichannel engagement platform that helps businesses connect with customers through hyper-personalized journeys in their channel of choice including email, web, mobile push, SMS, MMS, social media, print and more. Tealeaf by Acoustic provides digital customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize and fix customer experience friction in real time. DemandTec by Acoustic delivers an AI-powered lifecycle pricing, promotion and markdown platform that helps retailers and their suppliers to improve customer perception and profitability across all retail channels – in-store, online and offline. Learn more about the Acoustic portfolio at www.acoustic.com. Media Contact Alexandra Connelly alexandra.connelly@acoustic.com

Other announcement

Acoustic Adds Four New Customers to ANZ Client Portfolio as Brands Increasingly Invest in Digital Customer Experiences

Marketing, CX and lifecycle pricing and promotion solution provider increases local headcount, adds HelpPay, Heritage Bank, Greenstone and Hay to growing client roster SYDNEY, Australia – 4 April 2022 – Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, today announced HelpPay, Heritage Bank, Greenstone and Hay as new local customers, deepening its footprint in the region and financial services and insurance sectors, in particular. As brands vie for consumer attention across industries, curating an optimised digital experience is increasingly important. Acoustic will work with HelpPay, Heritage Bank, Greenstone and Hay to uncover opportunities for personalised consumer engagement across digital touchpoints. These brands join Acoustic’s growing list of clients in the financial services sector. Since the start of the COVID-19 pandemic in 2020, Acoustic has continued investing in the Australia Pacific and Japan region by opening an Australian, cloud-based data centre and expanding its offices in Sydney and Melbourne: Acoustic has increased its headcount in Australia by over 78% since 2020 to better support local customers. As the need for digital transformation accelerated due to changing consumer behaviours and a heightened demand for customer service excellence, Acoustic remains committed to providing brands with the solutions they need to achieve their digital marketing and customer experience goals. “We are thrilled to welcome the teams at HelpPay, Heritage Bank, Greenstone and Hay to the Acoustic network,” said Jeremy Smart, VP of Sales, Asia Pacific and Japan at Acoustic. “Brands must work with secure, privacy-compliant solutions to protect customer data and create a seamless experience. Acoustic equips marketers and other CX professionals with the right tools to do this and develop a deeper pool of knowledge related to customer behaviour — at scale and on a personalised level. Acoustic’s solutions allow brands – from traditional enterprises to challenger startups – to create campaigns that resonate, build a loyal following, and drive revenue.” For more information on how Acoustic enables brands across industries to connect with consumers and optimize the digital customer experience, visit www.acoustic.com. About Acoustic Acoustic is an independent marketing, digital experience, and lifecycle pricing and promotion technology solutions provider that offers an open, B2C, multichannel marketing automation platform that enables exceptional customer experiences across digital channels including email, mobile, SMS, social media, and more. The Acoustic Marketing Cloud delivers over 122 billion personalized messages annually for an international client base, including Fortune 500 companies. It offers an integrated suite of CX solutions that include digital marketing, marketing analytics, content management, personalization, mobile marketing, and multichannel marketing automation. Tealeaf by Acoustic provides digital customer experience insights that enable teams to quickly identify, recreate, diagnose, prioritize, and fix customer experience friction in real-time. DemandTec by Acoustic is an AI-automated lifecycle pricing, promotion, and markdown technology solution that helps retailers to deliver optimal everyday offers across all retail channels – in-store, online, and offline. Learn more at www.acoustic.com. Media Contact Alexandra Connelly alexandra.connelly@acoustic.com

By clicking "Continue" or continuing to use our site, you acknowledge that you accept our Privacy Policy and Terms of Use. We also use cookies to provide you with the best possible experience on our website.