Sydney Lykins

Sydney Lykins is currently a Senior Marketing Associate at Activate. Prior to that, they served as an Audience Insights Analysis Intern at NPR from September 2019 to December 2019, where they created reports from audience surveys and presented findings to key stakeholders to inform podcast content and promotional strategy. From January 2020 to October 2021, they were an Account Executive at GMMB, where they assisted with the development of cohesive marketing and advertising strategies across owned, earned, and paid media channels. Sydney has a proven track record in developing creative briefs, writing external-facing materials, scheduling social media posts, analyzing performance metrics, and coordinating projects and tasks internally and with clients. Sydney is skilled in data visualization and has a keen understanding of the digital landscape. Sydney is a strategic thinker who is able to think outside the box to develop innovative solutions that meet the needs of their clients.

Sydney Lykins holds a Bachelor of Business Administration from William & Mary with a marketing concentration and a BA in psychology. Sydney also has a certification from IDEO U in storytelling for influence.

Their manager is Karin Lion, Chief Growth Officer.