Barb Walls

Barb Walls is an accomplished professional with extensive experience in sales and leadership roles, currently serving as Vice President of Consumer Brands at Acxiom since March 2010. In this position, Barb focuses on strengthening client relationships and driving customer acquisition through insights, data integration, and multi-channel strategies, particularly for Acxiom's global corporate accounts. Prior to Acxiom, Barb held the position of Director for Central States at Symphony Services, enhancing clients' speed to market in product engineering and R&D outsourcing. Additional experience includes roles as Sales Director at Electronic Data Systems, Sales Executive at Hewlett Packard, Sales Manager at Digital Equipment Corporation, and Senior Manager at Arthur Young. Barb also began a consulting career at CABI. Education was completed at The University of Texas at Austin.