Laura Marcela Rodriguez Ferreira is a dynamic technology leader with over 10 years of experience in digital transformation and regional e-commerce. They have held various positions, including Sr. Manager of Platform Operations for E-commerce in Latin America at adidas, where they currently work. Previously, Laura served as Ecommerce Developer Lead at Sanofi, successfully exceeding e-commerce targets and managing strategic partnerships. Their earlier roles include E-commerce Coordinator at Stanton S.A.S. and Category Specialist at HP Online, where they contributed to website launches and marketing strategies. Laura holds a Bachelor of Business Administration from Universidad de Los Andes.
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