Luca Lupino

Luca Lupino has extensive experience in sports marketing and management, with a notable tenure at adidas from July 2013 to December 2018, where positions included Global Director Football and Senior Manager Marketing Strategy, focusing on team management and business development. Prior experience includes serving as Senior Marketing Manager at Sky Italia from June 2004 to October 2009, and Sport Marketing Manager at Fila from March 2003 to June 2004. Luca holds a degree in Sport Management, Marketing and Sales from SDA Bocconi and a Bachelor of Business Administration in Economics from Nottingham Trent University.