Shakti V.

Shakti V. is an experienced professional in digital analytics and solutions, currently serving as a Senior Manager at adidas since February 2023, where Shakti focuses on enhancing consumer experiences through data-driven strategies across multiple regions. Previous roles include Analytics Manager and Associate Manager at Accenture, where Shakti contributed to the digital transformation of customer journeys for a luxury automobile brand. As a Senior Consultant at Publicis Sapient, Shakti played a key role in personalizing content and optimizing media spend for a leading electronics and fashion giant. Additional experience includes analytics-focused positions at Bajaj Finserv, AJIO.com, and Vishal Mega Mart, each aimed at transforming online customer journeys through analytics implementation. Shakti holds a B.Tech in Electrical and Electronics Engineering from Punjab Technical University and an MBA in Marketing from Symbiosis Institute of Business Management.