Genady Rashkovan

Genady (Gene) Rashkovan is a seasoned executive with extensive experience in global customer support and operations across multiple industries. Currently serving as VP of Global Customer Support at Advisor360° since April 2025, Rashkovan previously held the same position at Tricentis, where notable achievements included a 30%+ self-service case deflection rate through advanced digital solutions. Prior roles include Vice President of Support, Enablement & Scale at Salsify, AVP of Customer Support & Data Center Operations at Perfecto Mobile, and various leadership positions at EMC XtremIO and Comverse Technology, Inc. Rashkovan's educational background includes a Bachelor of Science in Computer Science from the University of Derby and a Practical Engineer degree in Electrical and Electronics Engineering from Sitrin, Haifa, Israel.