Tipton was promoted to SVP in January 2020. He is responsible for leading the fully aligned direct-to-consumer business market to execute on Aflac's U.S. growth strategy. He is also responsible for driving sales and leading all of the financial, marketing and operational aspects of the direct-to-consumer business, including oversight of partnership programs, digital expansion and driving profitable growth.
Tipton joined Aflac's marketing team in 2011 as second vice president, where he was responsible for developing sales tools and innovative marketing strategies to drive broker sales among large employers. He was promoted to vice president in 2014, where he led the strategy to develop Everwell, Aflac's web-based enrollment platform for small businesses.
Prior to joining Aflac, he served as director of marketing and communications, and later, as assistant vice president of marketing and communications for Allstate Insurance Company. Prior to that, he served as vice president of sales and marketing at NetLook Inc. Tipton holds a bachelor's degree in communications and media studies from the University of Oklahoma.
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