Elisandra Lorenzi Bettega

Elisandra Lorenzi Bettega currently serves as a Market Intelligence Analyst at Afya, focusing on Social Insights since January 2022, where responsibilities include implementing the Social Insights area, managing supplier relationships, preparing reports, conducting benchmark studies, and defining KPIs for brand awareness. Prior experience at Grupo RBS involved roles in Social Listening and Social Media Operations, where Elisandra managed digital channels, monitored brand reputation, and compiled analytical reports. Earlier positions included serving as a Media Analyst at TW Group and a Media Assistant at Cadastra, developing digital strategies and managing campaigns for various clients. Elisandra holds a degree in Advertising from Pontifícia Universidade Católica do Rio Grande do Sul and is pursuing an MBA in Digital Business Management, BI, and Artificial Intelligence at ESPM Escola Superior de Propaganda e Marketing.